Discover these new technological trends used in the beauty sector? Let's see some! New technological trends in the beauty sector personalization and artificial intelligence according to the market research firm www.es.mintel.com , the demand for personalized cosmetics is growing rapidly. Nearly half of consumers like the idea that a beauty product is personalized just for them. And a third believe that such products give better results. Hence the emergence E Commerce Photo Editing of new technologies applied to the beauty sector, such as the implementation by lancôme, a subsidiary of l'oreal, of a personalized foundation machine called le teint particulier , which promises to find the exact color for your skin, using artificial intelligence.
Inesem business school master in cosmetics and dermopharmacy more information test applications as online shopping increases, beauty brands are increasingly using augmented reality (ar) to enhance the experience. In this way, image recognition or facial tracking are some of the new technologies used in the beauty sector. Amorepacific, a product store in south korea, which installed a mirror with augmented reality that allows you to see in real time if the shades of cosmetics are appropriate. The mirror takes a picture and analyzes the expression lines, tone and texture of the dermis... And then recommends the exact product for each skin type.
Another case is sephora's virtual artist platform , which allows users to test products such as eye pencils or lipsticks on their smartphones. And also with the personalized foundation app that lancôme created under the name of virtual try-on makeup . That helps to find the exact skin color thanks to augmented reality. For her part, despite some critics warning that the apps are not a substitute for a real test, vogue business innovation editor maghan mcdowell agrees that the programs are not 100% accurate. But that customers still find them useful. Smart skincare tools would you trust a computer to assess your skin?