Conclusion On my daily to-do list you saw that I read new articles in my RSS reader. And I'm not the only one who only reads the headlines in certain environments. Think about email or social media. Everywhere often only the headline determines whether your content is read. Or not. So always remember that your headline makes a promise . That is their most important task. Of course, you must also fulfill this promise in your actual text.
That is clear. Because if your super-duper-mega-ultra promise doesn't keep what it promises, then I see black. pitch black. Also, don't necessarily reveal everything in your headline. A bit of intrigue and drama will spice up your headline. That's never wrong. And if you fulfill these two points, then you will get Israel phone number list more readers. Promised. As a promise? most common reason your copy doesn't sell Vladislav Melnik BY VLADISLAV MELNIK 10 COMMENTS Imagine your visitor lands on your sales page. Whether you're selling a product, a service, or an idea (like an email subscription, for example). Your visitor will now see your offer . At first glance, it sounds tempting.
But then he hesitates. He pauses... and finally closes his browser window. But what happened? What was the problem? fear . Fear was the problem. One of the biggest "problems" of us humans. Your visitor thought: I worry that I'm wasting money, that I'm not making a stupid decision, and that people around me are going to mock me for making that stupid decision. Fear is just a safety mechanism that sits deep in our necks every day. So let's take a closer look at the three types of fear from our scenario. 1. The fear of wasting money Oh man, we all know that. We've all bought some junk that just wasn't worth the money. And that doesn't feel good at all.