But, in a slightly hacked version of that very famous quote from George Orwell's book "Animal Farm", "Some marketers are more equal than others!" Back before the internet became such a powerful (and, often, badly used) marketing tool, there were still many options for marketers. TV, radio, newspapers, magazines, journals, billboards, posters, the list goes on.
Unfortunately, many people are now tending to overlook those traditional methods in favor of the internet. And it's a trend I don't believe will ever stop. Look at your Yellow Pages. It used to be the go-to place to find a business. When did you last look at one? email list I can't remember - I ALWAYS head to the online version. It's quick, and, more importantly, it's up to date. The 5 "musts" of website marketing actually apply to marketing anything. We have a vacant lot for sale in New Zealand.
We're applying these same 5 principles to marketing that, as we do to marketing websites. 1. Know your target market. I know that seems logical, but I'm not amazed anymore when people answer this question with, "Well, everyone of course!" I can't think of many businesses that can answer that and be correct. Most of us are marketing to a specific segment of the world. Sure some segments are bigger, but it's not 100%.