When you’re confident in your landing pages’ performance, there’s less stress reporting ROI and managing a leaner budget—something that remains a top challenge for marketers year-over-year. Only 37% of marketers feel very confident making budget decisions. With Smart Builder, you’ll get to consider yourself one of them. 3. Win Back Time to Grow Your Business Do you often feel like you’re being pulled in so many directions that you can’t get anything done? You fall behind, you rush your work, and then you see lackluster results. While you’re probably bummed, you also know it’s the best you could do with the time you had.
(“It ain’t a homemade lasagna, but this soupy Kraft Dinner will have to do today. Mmm, soupy good!”) Landing pages are one of many tasks vying for your attention, which means that optimization practices—like building landing page variants or mobile-friendly landing pages—are usually an afterthought. Here’s why that’s a problem. If you only create one landing page (even if it’s eye-catching as heck), you’re limiting yourself to one buy email list audience segment. With variants, you give your landing pages the highest chance of success by appealing to many different kinds of visitors.
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Let’s say you own an ice cream shop: You wanna highlight all your flavors to lure in every sweet tooth—not just those who crave chocolate and vanilla, right? With Smart Builder on your side, you can create variants that look good on any device in a fraction of the time. Using its responsive grid system, swap in different sections, reworked copy, or fresh design elements, and you’ve got yourself a completely new page.