Get into the number of links on a page below, but let's imagine a scenario on an e-commerce site selling widgets. Now imagine a giant menu on the left listing the 32 colors in which widgets are available and in the four sizes for each, each leading to a product page. You will get C Level Executive List a menu that reads: widgets 1/4" almond widgets 1/2″ almond widgets 1″ almond widget 2 inch almond widgets 1/4" blue widgets 1/2″ blue widgets 1″ blue widgets 2 inch blue C Level Executive List widgets 1/4" cyan widgets etc you've certainly hit your anchor text, but it might read just a spammy titch - not to mention it'll ruin the proper carving of your pagerank passage. The point is
To use your anchor text where appropriate. Use verbiage that includes your keywords when possible and will also be descriptive to your human visitors. If you're wondering how you might approach the menu above, we'll get to that later when we discuss pagerank sculpting. Minimize duplicate links sometimes having multiple links to the same page is unavoidable. Most sites have at least two links to their home page in the header (the first being the logo and C Level Executive List the second C Level Executive List being some sort of “home” link). While making sure your visitors can quickly get to where they want to go, it's important to keep your internal linking structure clean and reduce the number of links to the same page to those required by your human visitors. Footers are
Often the first place to look for violations of this principle. The reason this is important is that the way multiple links are evaluated is unreliable and variable. C Level Executive List Technically, two links to the same page should pass double the pagerank to that page based on the original pagerank formula; however, it is not reliably known if this is still the case. If not, multiple links to the same page can be ignored or worse, purge pagerank. I find the latter C Level Executive List unlikely, but unknowns are never good. Also, if the extra links are just ignored, then you've cluttered your page and forced your visitors to make more decisions for no reason. Additionally, multiple links also make the anchor text unreliable. Sometimes only the first link's anchor text is counted, but it is thought that